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The Digital Marketing for Graduates Blog
19 Apr 2017

A Quick Guide to Social Media ROI

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Social media return on investment (ROI) is a heavily debated topic in the online marketing world. This is because measuring the effectiveness of social media marketing efforts is not as clear cut as other campaigns, like a Google...
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20 Mar 2017

A Beginner’s Guide to Local SEO

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If you’re tasked with improving the search rankings of a local small business, you’ll no doubt audit its website to make sure it’s fully search engine optimised, has great quality content and a natural link profile, before making...
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