So you're looking to start your career in digital marketing? The good news is you've made an excellent choice! Marketing is a lot sexier than, say accounting or retail and marketing folk seem to be having more fun.
It’s no surprise that marketers get really excited with the tech – how the messages are delivered. Here are some wise words from Steven Hanratty of The Builders' Arms (no it's not a pub!) explaining why it's all about the message.