SOAK UP THE KNOWLEDGE

No marketing degree
5 Feb 2016

Do You Need A Marketing Degree To Work In Digital Marketing?

Thankfully no! That’s always been my assertion anyway. I have a BA in Media and Cultural Studies. Many of my marketing counterparts have degrees in anything but marketing, ranging from English to Maths and some (more than you’d think) have no degree – fancy that! That’s not to belittle a marketing degree, if you have one that’s fantastic, but if you don’t have one, you won’t be alone.

A great article by Alison Hart of Forward Role, digital recruitment specialists, did some digging into this topic and found that your degree doesn’t determine your career path – especially if you’re in the digital marketing industry.

Forward Role interviewed a number of digital marketing professionals and found people from all backgrounds with different degrees, no degrees, apprenticeship training and more!

I’m not going to repeat what Forward Role have written about as they’ve done such a good job – but I urge you to read it if you are thinking about getting into digital marketing.

You’ll get a real flavour for the types of people, education and opportunities there are.

The key takeaways are:

  • If you’re considering a digital marketing career, but don’t think your degree is relevant – think again!
  • Skills from many degrees are transferable and applicable in digital marketing roles.
  • Don’t limit yourself to working from London and the South East –  there are digital marketing opportunities all over.
  • There is no pre-determined path to take to end up with a great career.

That’s all great, but do recruiters look for relevant degrees?

When I’m recruiting for an entry-level digital marketing role, my priority is someone who has demonstrated that they have some digital marketing experience be it formal work experience or self-taught digital knowledge. We are really looking for someone who can hit the ground running and has some understanding of the core principles of digital marketing.

I can’t speak for all recruiters but I don’t look for a relevant degree. A degree or some type of higher education suggests that you have the ability to knuckle down and get on with it. It tells someone sifting through CVs that you can research and write an essay and have enjoyed three or so years of partying. But a marketing degree on it’s own without any evidence of practical experience or aptitude or passion for the subject you wouldn’t get a job interview with me – sorry!

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