SMS stands for Short Message Service, and to you and I that’s text messaging. The marketing discipline is called SMS marketing which is a sub-set of mobile marketing.
This beginner’s guide to SMS marketing infographic shows you how businesses are using text messaging to find, engage and keep more customers. This is realy useful information if you are going for a mobile marketing job interview, or you are starting a graduate job in mobile marketing.
SMS is such an immediate channel for marketing. What this means is that the message appears and is often acted upon immediately. Rather than other channels that are easier to ignore, like billboard advertising.
To employ text message marketing as part of a mobile marketing strategy you must first invite mobile subscribers to join your mobile database – in essence this is the user giving your company permission to use their mobile number to send them promotions.
Here’s the 8 top mobile stats that shows why SMS is such a great channel:
- 97% of all text messages are opened
- 23 billion text messages are sent daily
- 80% of people are using text messaging for business
- 70% of consumers appreciate getting text messages from their healthcare provider
- 75% of people would prefer receiving offers via text messages
- 70% of employees think that companies should use texting for internal communication
- Millennials send 67 text messages per day
- 1/3 of business professionals can’t wait 10 minutes to respond to a text
Before you start a job in mobile marketing or jump into your first SMS marketing campaign, we recommend that you review this visual beginner’s SMS marketing guide by Trumpia. It gives you some useful pointers on how to launch a successful SMS campaign: